Experts estimate that by 2017, over 70% of all internet traffic will be video-based. And 80% of online visitors will watch a video while 20% will actually read an entire article. Whoa. This tells all of us that we simply must be using video marketing for our brands and business, or be left behind.
Are you creating videos? Afraid you can’t or don’t know how? One of the most common hesitations about starting to create videos is the worry that we don’t know what to talk about. Here’s a tip to get you past that imaginary hurdle:
What do you know now, that you wish you knew earlier? Something you’ve learned that if you had learned it sooner, could have made your life or business better, easier or more fun!
Just teach those things, and your tribe will grow with the appropriate followers who need to know what you know! Simple, right? Now, as for how to take that topic and make it shine in video format, this EASY 4-Step Video Marketing Blueprint will help you out.
4-Step Blueprint: Video Marketing with Impact
- Introduce yourself by stating your name and where people should connect with you, such as your blog URL. This is all part of branding yourself consistently, so don’t assume that someone who finds your video in social media knows about your website. This little reminder is a professional start to each of your videos.
- Ask a specific question that your audience needs answered. This is where your connection to your audience’s pain points comes in. What do you know they are struggling with that you can help improve or change? Think in terms of these question starters:
Do you feel that…?
Are you struggling with…?
People are often challenged with…
Are you having a hard time with …?
- Answer that question with your insight, experience or knowledge. This is your value or content which demonstrates you understand your viewers!
- Give the viewer a call-to-action. This is a statement about what you want the viewer to do, or where you want them to go immediately after they view the video. Include a link to make their next step easy.
That’s it! If you follow this simple video blueprint, you’ll be surprised how simple it is to put them together. The flow just becomes second nature so you can be confident that your content is doing its job: Providing value.
Don’t forget to grab your Bonus Cheat Sheet too! 8 Great Sources for Endless Content Inspiration. (There’s an extra Instagram Lead Magic thank you gift when you download that cheat sheet!)
If you got value from this today, let me know what you liked best, then share with someone who needs this boost for their online marketing. I can’t wait to see what content you come up with using this video marketing strategy!