Why All Tiles Are Not Created Equal: What to Know Before You Buy

At the Confluence showroom in Boulder, where tile dreams are made.

In the world of interior design, few things are as tempting as finding a budget-friendly dupe. With the rise of online marketplaces and big-box home improvement stores, it's easier than ever to stumble upon tile that looks nearly identical to high-end options—for a fraction of the cost. But before you hit “add to cart,” it’s important to understand that tile is one area where cutting corners can come at a cost.

Here’s why the tile you choose—and the person you hire to install it—can make or break your finished space. Luckily, we work with several extremely talented tile fitters. Eric, who is among the very best and a favorite of ours to work with had a challenging job where were not able to select the tile, it had already been purchased and not the quality we prefer to work with. Eric saved the day with his talent and expertise.

1. Not All Tiles Are Created Equal

At first glance, that $3/sq ft ceramic might look just like the $14/sq ft hand-glazed porcelain. But when it comes to tile, looks can be deceiving.

What’s the difference?

• Consistency: Higher-end tiles are typically more uniform in shape, thickness, and finish. This makes them easier to install with clean lines and fewer gaps. Cheaper tiles often vary slightly from piece to piece, leading to uneven grout lines and a patchy finish.

• Durability: Well-made tiles are baked at higher temperatures and have a denser composition, making them more resistant to chipping, cracking, and staining over time.

• Glaze & Color Depth: Quality tiles often have richer, more nuanced glazes that catch the light beautifully. Inexpensive options may look flat or show wear quickly, especially in high-traffic areas.

2. Installation: Where the Magic (or the Mess) Happens

Even the most beautiful tile can look cheap if it’s poorly installed—and a skilled tile setter can elevate even modest materials.

The truth is:

• A cheap tile might work in the hands of a talented tile installer who knows how to work around imperfections, adjust spacing, and plan the layout with care.

• A high-end tile can look awful in the hands of someone who rushes the job, skips prep work, or lacks an eye for detail.

In short: good tile needs a good installer. Bad tile demands a great one.

3. The Hidden Costs of Going Cheap

Choosing inexpensive tile might save money upfront, but consider the hidden costs:

• More waste: Inconsistent tiles often lead to more breakage and discarded pieces.

• Higher labor fees: A skilled tile setter may charge more to work with difficult or low-quality material.

• Long-term repairs: Cracks, chips, or discoloration may appear sooner, especially in wet or high-use areas.

4. How to Shop Smarter

• Get samples: Hold them in your hand. Look at them in natural light. Compare how they feel, how heavy they are, and how the glaze looks.

• Ask questions: Where is the tile made? Is it rated for floors or wet areas? How is it cut?

• Talk to your installer: Before purchasing, ask your tile setter to weigh in. They often know which brands perform well—and which ones to avoid.

Bottom Line: A beautiful tile job is a marriage of material and craftsmanship. You don’t have to buy the most expensive tile on the market—but you do need to understand what you’re buying, and who you’re trusting to install it.

If you’re investing in a space you use every day—like your kitchen or bathroom—it’s worth spending a little more to get it done right the first time.